Creating a versatile catalogue of dynamic images and short video clips by compositing studio-shot talent and umbrellas into various authentic lifestyle settings.
Clifton Umbrellas wanted a diverse range of lifestyle images featuring real people using their umbrellas in different locations, without having to coordinate multiple on-location shoots. They also aimed to elevate their marketing with short video clips, but capturing both stills and videos across various settings was expensive and posed a logistical challenge.
We began by photographing the products and talent in a controlled studio environment on white backgrounds. Using advanced compositing techniques, we seamlessly integrated each subject into carefully chosen backdrops- ranging from urban streets to outback landscapes- capturing the essence of Clifton Umbrellas’ wide appeal. Finally, from these enhanced stills, we generated short video clips, adding a dynamic layer to Clifton’s promotional toolkit.
