The fashion client needed consistent, high-quality e-commerce images for their website, featuring a specific garment across various models. They wanted the visuals to align strictly with their brand guidelines, style guide, and preferred talent aesthetic while maintaining a cohesive and professional look. Traditional photoshoots presented logistical challenges, including sourcing diverse talent and maintaining consistency across the collection.
We trained a LoRA (Low-Rank Adaptation) model specifically on the garment to ensure its accurate representation. This AI model was then applied to generate talent, allowing us to create custom e-commerce visuals that adhered perfectly to the client’s branding and style requirements. By combining AI-generated models with digital garment applications, we produced images that reflected the desired aesthetic without the need for a physical photoshoot.