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AI-Powered E-Commerce Fashion Imagery

Developed consistent, high-quality e-commerce visuals using AI-generated talent and custom LoRA training on garments, delivering scalable, brand-aligned imagery

01. The Challenge

The fashion client needed consistent, high-quality e-commerce images for their website, featuring a specific garment across various models. They wanted the visuals to align strictly with their brand guidelines, style guide, and preferred talent aesthetic while maintaining a cohesive and professional look. Traditional photoshoots presented logistical challenges, including sourcing diverse talent and maintaining consistency across the collection.

02. The Solution

We trained a LoRA (Low-Rank Adaptation) model specifically on the garment to ensure its accurate representation. This AI model was then applied to generate talent, allowing us to create custom e-commerce visuals that adhered perfectly to the client’s branding and style requirements. By combining AI-generated models with digital garment applications, we produced images that reflected the desired aesthetic without the need for a physical photoshoot.

03. The Result
  • Brand Consistency: The images maintained a unified look, perfectly aligned with the client’s guidelines and aesthetic.
  • Scalable Production: The use of AI allowed for efficient creation of multiple looks and poses, streamlining the process compared to traditional shoots.
  • Cost and Time Efficiency: Eliminating the need for physical photoshoots reduced production costs and accelerated project delivery.
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